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Why is winning the Tour de France no longer important to sponsors?
Companies worldwide spend billions every year on sponsoring sports competitions. And now KU Leuven sports marketer Wim Lagae tells us that those companies do not care whether their athletes win. That's strange. Are the losers gradually becoming …
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Does sex sell?
With the question "Does sex sell?" we expect to attract a huge number of viewers. Because the word "sex" is in it, and then people click on it. At least... that's what we, home, garden and kitchen marketers, thought when we asked the science …
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How do you legally seduce a woman?
Desperately, the man remains behind after all the #metoo messages. What is still allowed/can? Can you still give compliments? Can you ask someone out? Yes, of course you can! And the man should not be in despair. Because he knows well enough …
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What does the cosmos sound like?
Until a few years ago, astronomers looked into space and based on what they saw, they could calculate anything. That was very interesting, and also impressive what they could calculate. But... they know they can only see 5% of all there is. For …
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Do you get fat from the pill?
"No hormones in my body! And certainly not if it makes me fat! Awoerd the pill! Long live... er... something else!" The pill has gotten a bit of a bad name in recent years. Unjustly, according to professor Hendrik Cammu. But it can make you fat. …
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Will no one need chemo soon?
Chemo, with a little luck, can cure cancer. But everyone knows that the side effects are not minor. For several years now, many cancer researchers have focused on immunotherapy. Successfully! Far fewer side effects and for some patients also very …
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Can we make people invisible?
An invisibility cloak actually already exists: it is a cloak that absorbs all light and is therefore invisible. But uh... what you see is a black spot. And that's not what Professor Vincent Ginis has in mind. He is working on an invisibility cloak …
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Can you die from too much sugar?
How many cream cakes, chocolate bars, kilos of chips (because they also contain sugar) can you eat until you literally drop? Prof. dr. Dr Chantal Mathieu is visited every day at the University Hospital of Leuven who suffer from the consequences of …
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How do you become a world market leader with your young company?
Are you an ambitious entrepreneur and want to conquer the world with your company? How do you ensure that the entire world only buys your products from now on? Forget the gap in the market, forget money-consuming marketing campaigns... All you …
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Why are you allowed to drink snake venom?
In some languages, a distinction is made between two types of poison: in English people speak of 'venom' when poison enters the body through a wound, 'poison' refers to poison that is absorbed through the digestive system. Snake venom is venom and …
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Do you have a doppelganger?
Elvis and Michael Jackson seem to have doppelganger in abundance. Every year there is another impersonator who claims to be The King. But what about you? What is the probability that there is someone walking around with the exact same hair color, …
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Is pencil stronger than steel?
Of course pencil is not stronger than steel! Because you can easily break a pencil and a steel rod of the same thickness absolutely not. And why this question? Because a pencil can become very strong if you have a very thin layer of it. que?? dr. …
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